Bloggers Are Letting Niche Marketers Bury Them

Now Bloggers, even beginners, are naturally niche marketers, though the majority of us start our blogs just to blog and we are known as Bloggers and haven’t even considered ourselves marketers.

The smarter of us (not including me) will start their blog with a specific topic and audience in mind. The rest of us (including me) start on a general personal subject and then gravitate towards like minded people, thus building a relationship and a readership. As our blog grows, as we add posts, we start to define our niche.

If you don’t know exactly what a niche marketer is, that’s cool, let’s break it all down and use mom bloggers as an example.

Bloggers vs Niche Marketers

For mom bloggers, the niche audience is a group readers who can relate and learn from them. It’s readers who not only enjoy your content but keep coming back cause you have info they may not know or a spin on how to do things that they haven’t tried (AND because your writing is wicked and you know how to socialize).

For instance, I frequent a lot of mom blogs because I’m a mom with toddlers and teens. Toddlers and teens are big pains in the ass. With toddlers, no matter how many kids you’ve had, each one of your kids learn differently.

I’ve got 3 girls and a boy. The teens are girls, then my 3 year old son and my youngest daughter is 2. Three of my kids are potty trained – the teens of course (otherwise you can hand me the crappy mom award right now) and my youngest. (Well she’s almost potty trained.) For some God forsaken reason, I can’t get my son potty trained. Know where I turn? To mom bloggers of little boys. To google in search of “potty training boys”. To the mom networking sites in search of moms who have the same common problem to either find their solutions or just to relate.

Those mom bloggers who write about raising their little boys, their niche audience is most definitely and specifically moms of boy toddlers – or at least it should be. Notice that I didn’t say other mom bloggers, though that’s usually the case. I and other moms of boy toddlers should be their target market, their niche audience. The majority of their readers should be moms who can relate. If they have other types of readers, that’s great and no doubt due to their fabulous social media networking and great content! But moms of little boys who need help should be able to find that mom blogger and learn from her wisdom.

Now this is a very specific niche example. I’m not saying your blog needs to be specifically about that one “mommy thing”.  Especially since your kid is gonna grow up and do other marvelous things, that you sharing, will help other mom markets. I’m just saying, if you’re an established blog, I should be able to find you for that topic.

Niche Marketers, like the smarter bloggers, pick a topic and a specific narrow niche to focus on. The niche topic they pick is one where there is a need for, that high volumes of people search out info about. They’ll then build their website and a blog around a product that they have found fills that need and then market to that niche audience.

For example, I’ve recently come across a mom blog where there was what seemed to be a cool ebook available for moms. The blogger wrote an outstanding review. (I won’t mention the blog because I’m not endorsing it, because I bought the book and it didn’t live up to the review). It looked like a mom blog. I tend to gravitate towards purchasing stuff that other moms recommend.

The ebook was supposedly written specifically for moms who need to manage their home, family and work from home. It was supposedly the proven results from another mom.

It wasn’t a mom blog. It was a site specifically design to promote that $10 ebook and looked like a mom blog. From a glance at my toolbar I can tell you that site ranks pretty well when it comes to Alexa and PR ranking. And the keywords used to rank? When I ran that site through a marketing app (after I wasted my $20), they’re the same damn words a mom blogger offering her free articles on the same subject would use.

How did I figure out it was a niche marketer’s site and not a real mom blog?

The rest of the posts on the site sucked. BUT they had all the right keywords and each post was search engine optimized and Alexa showed a count of hundred of back links.

By the way, the ebook sucked and didnt have any special secrets as promised.

Is this wrong? Unethical that a niche marketer has a “mom blog” up to sell this ebook to other moms?

NO.

What’s wrong is that this niche marketer’s site with barely a dozen posts ranks better on a search engine results page than authentic mom blogs that pour their love and skills into their posts for free.

Who’s fault is it?

The niche marketer who understands seo and utilizes it?
Google for letting that upstart blog rank higher than an established real blog?

No, it’s the bloggers who wants to make money but are having their asses handed to them.

Blogging For Your Niche Like A Marketer

This post will probably piss off many. But let me tell you this, it’s the truth and I’m writing it for YOU, those bloggers who ask me, “how do I make money from my blog?” and “how would I increase my readership” and tell me things like “my goal for my blog is to have 20k unique pageviews a month”.

Side Note: I tried to deny it, I did. I said screw that! I’m an individual! I’m unique! I’m not only a mom blogger! Why do I have to specify a niche?

Know what I’ve learned since? That kind of thinking won’t do shit for your blog, it’s ranking or your pockets.

SEO is as important as Social Media for every blogger who doesn’t want to be buried on page 21 of a Google Search Results Page.

And I’m not just talking about on page optimization. There is too much more.

If you’re a blogger who wants to make money from

her own ebook

affiliate ads

charging good money for ad placement

then you need to increase your traffic to target those who NEED your posts.

To increase your traffic you need to:

• organize your blog
• search engine optimize your blog (not just the posts)
• get your blog indexed
• build one-way back links to your blog
• syndicate excerpts of your posts

This is what Niche Marketers do.

But they’re no where near as good as YOU at creating content.

And that’s how you can kick ass!

And yes, Niche Marketers have a budget to do this, something you may not. But if you’re willing to work, you can do it for free and I can show you how!

(I’m not guessing this, I’ve been busy assisting with Niche Marketing myself lately – more on this next week!)

This is one of the reasons why I decided to refocus my blog. Though I post once, maybe twice a week, I still see steady traffic from search engines. Though I lost most of my readers when I made the change, most of my affiliate links make money now. I miss those readers and comments, yes, but making money is what I need to do.

I do still socialize online, it’s a must and I love it and I do still blog hop cause I love reading and relating to my fellow peeps. AND I’m not telling you to change your blog completely. There’s nothing wrong with blogging to blog. I may need to have another blog or guest post somewhere so I can get my Life posts out of my head. But if you want to make money from your blog or your readership isn’t as big as you want it, changes need to be made. Your blog needs to be focused and have a target.

And if you don’t know where to start…No worries. That’s what I’m here for!

Check out these posts first:

Organize Your Blog For Better Business 1

Organize Your Blog For Better Business 2

10 To Dos Bloggers Should Focus On For Search Engine Ranking

Next Signup for my Newsletter. There will be a task every month to help you with your goals, for free. As the demand grows the tasks can increase. I’m going to share everything I do for my blog with you. Join me.

If there’s anything at all you want to learn more about or anything that confuses you, feel free to respond to the newsletter with your Qs or leave a comment here.

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Photo Credit: © Sandra Cunningham – Fotolia.com

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